My concept for this will be to show several successful movie posters, as well as several that failed. I hope to gather a vast amount with several variations of movie genres and successful/unsuccessful movies. I would also like to show movies that were later deemed very good, despite a bad poster and how it hurt the movie. And I will also show movie posters that marketed well, but ended up disappointing in the theater. This will allow me to break down what was done correctly and incorrectly in the marketing.
I also hope to analyze third-party posters such as those done by Olly Moss. I will compare those posters to the original movie posters and gather research from random people about which they prefer and why. Some example questions I may ask are:
- Have you seen this movie?
- If no, have you heard about it and from where?
- Which of these posters do you find more interesting? Why?
- Would one of these posters make you want to see the movie over another? Why?
- Based on the poster, what do you feel this film is about?
Once I have gathered my information, I will compile my research into a presentable fashion, and attempt to craft a few movie posters of my own for already existing films which utilize the principles found in my research, as well as the results found in my interviews in order to craft the most effective poster possible.
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